The visual identity of 10BitWorks has evolved across several major milestones, moving from early hackerspace emblems to the community-voted isometric cube logo, and finally to the modernized brand system and vector assets deployed for the Botts Lane era.
In the summer of 2018, members coordinated a community-wide design competition in #logo to design a unified mark that clearly communicated the organization’s identity as a makerspace (Slack source).
- Design Submissions & Voting:
- Organized by board member Terrence Baggot (Slack source).
- Members submitted concepts ranging from binary motifs to stylized hand tools and geometric cubes (Slack source, Slack source).
- Voting was held across Slack, email, and an analog ballot box stationed at the 130 W. Lachapelle building.
- Winning Design (#6 Cube):
- On September 2, 2018, design concept #6—created by Brian Beck—won the community vote (Slack source).
- Beck refined the vector geometry and SVG export to ensure clean toolpaths for laser cutting and vinyl plotting (Slack source).
- Color Palette Exploration:
- Discussions debated earth tones, high-contrast monochrome, and primary colors (Slack source, Slack source).
- While single-color black and solid blue variants were adopted for early business cards and flyers (Slack source), the classic purple, cyan-blue, and yellow accent palette was selected for web and marketing collateral (Slack source).
¶ 2026 Brand Modernization & Vector System
Ahead of the facility relocation to 8610 Botts Ln and the 16th anniversary of the makerspace, Greg Thibodeaux led a comprehensive overhaul of the visual identity system (Slack source):
- Official Vector Packages: Uploaded high-resolution master asset packages to Google Drive, defining standard exports for social media avatars, print production, email signatures, and dark-mode themes.
- Brand Guidelines & Standards: Published the Brand Assets & Guidelines, specifying clear-space requirements, minimum reproduction sizes, and forbidden modifications.
- Facility Integration: Adapted the mark for 3D animated blender renderings, front door window decals, and large-scale exterior facility murals at 8610 Botts Ln (Slack source, Slack source).